Write to Karl Loren -- he will answer
Psychobabble has another entire dimension. Psychobabble, remember, is the use of a word, deliberately, that has no logical meaning in the context -- but it can have an EMOTIONAL meaning. Read the source of psychobabble HERE.
Thus, soap is not particularly a substance that depends on lemon juice, or lemon smell for its usefulness, yet TIDE now uses "lemon" very prominently in its ads -- you do NOT understand why "lemon" is there, so in the absence of understanding the word, you skip that part of the essential process of reading, and make a judgment, based on emotion, not logic, not on the basis of the dictionary definition for "lemon."
Tide is very famous for this. Back in 1949 our American society was far more openly religious than we are today. Back in 1949 the word "miracle" would have some relationship to Jesus Christ, or some other event related to God. I'm sure there were some people, in 1949, who thought that when Tide used the word "miracle" connected with its soap that the Tide people were blasphemers! But, that is how Tide took over the market for their soap -- called "detergent."
On one of the commercials from PERRY MASON, Dixon described Tide as a "Mid-Century Miracle." It most certainly was an accurate statement, because this one product alone completely changed how the laundry was washed. The competition eventually came out with their own brands of detergent, but not one of them could surpass or even equal Tide in popularity. (Source)
So, when you read this ad, back more than 50 years ago, you could not understand the word "miracle" in any usage other than the Bible, or some way that hardly seemed relative to SOAP. To say that some new soap was a miracle would be to use psychobabble -- deliberate use of a word where the ordinary meaning of that word did NOT fit in that context. So, you get into the habit of ignoring dictionary definitions. You get into the habit of "just putting something there" that fits -- and you skip over the word that is truly not understood, in this context, and make a judgment that it is "GOOD."
In other words, "miracle" is good, and "Tide" is a miracle, so Tide must be good. The judgment does not follow logic -- it follows the emotional feeling from the word "miracle." This is so common today that we have virtually everyone in society who sees nothing wrong with such advertising.
At the time of this writing, March 2003, there is nothing more serious in the news than the war in Iraq. Not many years ago the Democrats were calling for handling Iraq. They say the opposite now. People who have never learned to read, or to skip over meanings and jump to judgments can easily hear the Democrats of today and think they speak the truth.
"I believe the proliferation of weapons of mass destruction presents the greatest threat that the world has ever known. We are finding more and more countries who are acquiring technology -- not only missile technology -- and are developing chemical weapons and biological weapons capabilities to be used in theater and also on a long-range basis. So I think that is perhaps the greatest threat that any of us will face in the coming years."
Who said that? Donald Rumsfeld? Dick Cheney? Richard Perle? Rush Limbaugh?
No, this Cassandra was Bill Cohen, the moderate par excellence, at his 1997 confirmation hearings to be Bill Clinton's defense secretary. (Source)
War is a serious matter. In our country the people have opinions on this matter. Our educational technology has led us to be a nation that cannot use logic, or reason, so many of us cannot see the duplicity of President Clinton in this Iraq matter. In other countries where the education has been even worse, or the dictators are in charge of the media, popular opinion is even more uneducated.
The president asks the nation to consider this question: What if Saddam Hussein "fails to comply, and we fail to act, or we take some ambiguous third route which gives him yet more opportunities to develop his program of weapons of mass destruction and continue to press for the release of the sanctions and continue to ignore the solemn commitments that he made? Well, he will conclude that the international community has lost its will. He will then conclude that he can go right on and do more to rebuild an arsenal of devastating destruction."
The president's warnings are firm. "If we fail to respond today, Saddam and all those who would follow in his footsteps will be emboldened tomorrow." The stakes, he says, could not be higher. "Some day, some way, I guarantee you, he'll use the arsenal."
These are the words not of President George W. Bush in September 2002 but of President Bill Clinton on February 18, 1998. Clinton was speaking at the Pentagon, after the Joint Chiefs and other top national security advisers had briefed him on U.S. military readiness. The televised speech followed a month-long build-up of U.S. troops and equipment in the Persian Gulf. And it won applause from leading Democrats on Capitol Hill.
But just five days later, Kofi Annan struck yet another "deal" with the Iraqi dictator--which once more gave U.N. inspectors permission to inspect--and Saddam won again. (source)
Psychobabble and emotion rule the world today.
Why should I, Karl Loren, ask you so often to read about this? Because my oral chelation formula could be saving the lives of millions of people who die needlessly from heart disease and cancer. These millions are the victims of a terrible education -- an education that deliberately taught them to read in such a way that they cannot read, but substitute the emotions caused by clever manipulators. Far too many people read and do not understand. These would be called "literate" but they are truly not. They lack the reading basics -- whole language technology has taken over.
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Tide’s In.. "Tide Gets Clothes Cleaner Than Any Soap" Lincoln, Me. (DG)-
In 1933, Procter & Gamble introduced Dreft, the first synthetic detergent ever made. It would be a definite improvement from soap, but Dreft would fall short of what the company wanted. Dreft could clean lightly soiled clothes, but was ineffective against the heavily dirty clothes. Despite Dreft’s shortcomings, Procter & Gamble knew they were on the right track. For the next 10 years, the company kept plugging away in finding the solution. After numerous tests, the detergent that would become Tide was ready to become a reality. Unfortunately, World War II would put its debut on hold. In 1946, Procter & Gamble introduced Tide to six different regions of the United States. To capture the attention of the consumers, Tide was packaged in a bright yellow and orange box, which was similar in design to Oxydol’s famous bull’s-eye package. It wasn’t hard to miss on the dealer’s shelves--- and the people didn’t want to miss it, either! In all 6 regions where it was sold, Tide would become an instant success. The demand for "The Washday Miracle" would dwindle down the supply. Dealers who sold it would have a difficult time keeping enough Tide on hand. It would take another 2-3 years before Procter & Gamble could make enough Tide to be sold nationwide. Once it was introduced to a nationwide audience on the PERRY MASON serial program, Tide quickly became the top selling laundry product. Its popularity was so dominant, there was a major concern for the makers of powdered, flaked, and bar laundry soaps. It would begin the slow demise of soap products for the laundry. The rival soap makers had the choice of either converting their popular soap brands to detergents or to discontinue making them entirely. As you know, Procter & Gamble is the creator of Tide--- but it was also the company that made Ivory Flakes, Ivory Snow, Duz, and Oxydol--- all established soap products. Along with the other soap brands, sales of all four Procter & Gamble soap products would also decrease because of Tide’s popularity. Since Tide was a laundry product, it would also become a sponsor of the daytime soap operas. It was here that soap products got a little revenge on "The Washday Miracle." Although Tide dominated the sales of laundry products, its popularity didn’t change the slang "Soap Opera" into "Detergent Opera." It would either sponsor or co-sponsor established serials like LIFE CAN BE BEAUTIFUL, PEPPER YOUNG’S FAMILY, ROSEMARY, PERRY MASON, THE GUIDING LIGHT, and THE RIGHT TO HAPPINESS. Other then being sponsored by the same product, the common factor these serials had was announcer Bob Dixon, who was the commercial spokesman for Tide. On one of the commercials from PERRY MASON, Dixon described Tide as a "Mid-Century Miracle." It most certainly was an accurate statement, because this one product alone completely changed how the laundry was washed. The competition eventually came out with their own brands of detergent, but not one of them could surpass or even equal Tide in popularity. |
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Terror's Truth: Saddam Will Shop Till He Drops"I believe the proliferation of weapons of mass destruction presents the greatest threat that the world has ever known. We are finding more and more countries who are acquiring technology -- not only missile technology -- and are developing chemical weapons and biological weapons capabilities to be used in theater and also on a long-range basis. So I think that is perhaps the greatest threat that any of us will face in the coming years." Who said that? Donald Rumsfeld? Dick Cheney? Richard Perle? Rush Limbaugh? No, this Cassandra was Bill Cohen, the moderate par excellence, at his 1997 confirmation hearings to be Bill Clinton's defense secretary. "Proliferation" -- that word, and what it means, is arguably the central character in this grand drama called the war with Iraq. Learn what there is to know about proliferation and one will never doubt Bill Cohen's warning about "the greatest threat the world has ever known." Saddam Hussein's Iraq, since the 1980s, has defined proliferation. Simply put, proliferation is the desire by someone to buy and the willingness of someone else to sell one piece of the great many pieces needed to create a weapon of mass destruction. But no matter how mortal the danger, it is an activity about which the broad public has little if any awareness. Proliferation, though real, exists like an alternative universe of public policy, a province of concern inhabited only by the nerds and gnomes who track its progress, and then testify to Congress about the civilized world's failure to stop it. In our so-called Information Age, someone has grossly failed to inform. Were the who, what and how of global WMD proliferation as well known as what is on the mind of the French foreign minister, the average person would be better able to decide whether he or she truly opposes militarily disarming Iraq, sooner rather than later. Proliferation, for all its lethality, flies beneath the radar screen because its component parts have virtually no major news value. It never shows itself as some great dramatic act, like Pakistan or India conducting a nuclear test explosion, which galvanizes the world's (temporary) interest. The proliferation of a single weapon of mass destruction occurs slowly, silently and largely unfelt, like throat cancer. For an Iraq, Iran, Sudan or Syria to build a nuclear weapon or create biological weapons, it needs contacts across the illicit world-wide market in diamond-cutting tools, powder-metallurgy production lines, plasma spray machines (to prevent corrosion of a nuclear weapon's parts), "clean rooms" for assembly, O-rings, sealing rings, gyroscopes, accelerometers, turbopumps, injectors -- and know-how. It's a full-time job to buy, steal and smuggle every last piece of physical equipment or substance needed for Ph.Ds threatened with death to assemble these doomsday machines. The Clinton Defense Department, in its 1997 proliferation report (largely restated by the Rumsfeld DoD in a similar 2001 report) said, "North Korea operates a complex, integrated network of trading companies, brokers, shippers, and banks that facilitate NBC [nuclear, biological, chemical] weapon and ballistic missile-related trade. This trade involves complete systems, components, manufacturing and test equipment, and technology." China and entities in the chaotic former Soviet Union also proliferate means and knowledge. So does Ukraine. Ukraine was in the proliferation game with Iraq a mere two years back. In April 2001 Interfax-Ukraine described the "Iraq-Ukraine New Millennium" exhibition in Kharkiv. According to the report's awkward translation, the two sides explored the sale of "turbine supplies and construction of turbine manufacturing plant, boiler supplies, deliveries of tires, fertilizers and other." And: "Physicians who were among the delegation have shown the scope of Ukraine-made medical equipment." A Ukrainian official said none of the agreements violated U.N. sanctions. "This was a huge humanitarian and political action," said Ukraine's point man, Yuri Orshansky. In testimony to the U.S. Senate in 2001, Jonathan Tucker of the Monterey Institute of International Studies said, "Evidence from open sources indicates that roughly 13 countries are actively seeking biological weapons and closer to 20 are pursuing chemical warfare capabilities." At ground level, proliferation works as you might expect, and was described in a 2001 paper, published in Commentary, by the Wisconsin Project on Nuclear Arms Control. "Here is how the system works. Suppose an Iraqi site needs a new computer-controlled machine tool, one especially capable of making the high-precision parts needed for long-range missiles or nuclear weapons. Since such a purchase would be vetoed at the United Nations, the order goes instead to a middleman in Jordan. The middleman contacts the manufacturer, who cannot export to Iraq without the approval of the U.N. but is perfectly free to export to Jordan, unhampered by any embargo. The machine goes to the free-trade port of Aqaba, where the middleman -- listed falsely as the final user -- loads it on a truck and illegally sends it to Iraq." The same paper also reported on a Ukraine-like parts mission from Iraq to Belarus in 1995, whose purchases also transshipped through Aqaba. Iraq also hooked up with proliferation sources in Romania. "Contain" Iraq? Contain the tides. Even the White House misleads the American people by suggesting that if Saddam "fully" disarms, there will be no war. It knows the truth about proliferation's global addictions. Saddam will re-arm, and re-arm again, so long as oil flows beneath his feet. The reality and implications of WMD proliferation are difficult to come to grips with. Do nothing? No serious person suggests that. Plug the dikes? It will merely roll forward a very dark day. The pre-emptive, overwhelming elimination of this functioning, relentless proliferation empire would inform Iran, North Korea, China, Russia and Saddam's two primary suppliers in the 1980s, Germany and France, that even in a world of cynicism and fear, there is a point beyond which you may not go. And that there remains one country willing to say so, convincingly.
Updated March 14, 2003
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Copyright
2003 Dow Jones & Company, Inc. All Rights Reserved Printing, distribution, and use of this material is governed by your Subscription agreement and Copyright laws. For information about subscribing go to http://www.wsj.com |
Democrats for Regime Change
From the September 16, 2002 issue: The president has some
surprising allies.
by Stephen F. Hayes
09/16/2002, Volume 008, Issue 01
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THE PRESIDENT mulls a strike against Iraq, which he calls an "outlaw nation" in league with an "unholy axis of terrorists, drug traffickers and organized international criminals." The talk among world leaders, however, focuses on diplomacy. France, Russia, China, and most Arab nations oppose military action. The Saudis balk at giving us overflight rights. U.N. secretary general Kofi Annan prepares a last-ditch attempt to convince Saddam Hussein to abide by the U.N. resolutions he agreed to at the end of the Gulf War.
Administration rhetoric could hardly be stronger. The president asks the nation to consider this question: What if Saddam Hussein "fails to comply, and we fail to act, or we take some ambiguous third route which gives him yet more opportunities to develop his program of weapons of mass destruction and continue to press for the release of the sanctions and continue to ignore the solemn commitments that he made? Well, he will conclude that the international community has lost its will. He will then conclude that he can go right on and do more to rebuild an arsenal of devastating destruction." The president's warnings are firm. "If we fail to respond today, Saddam and all those who would follow in his footsteps will be emboldened tomorrow." The stakes, he says, could not be higher. "Some day, some way, I guarantee you, he'll use the arsenal." These are the words not of President George W. Bush in September 2002 but of President Bill Clinton on February 18, 1998. Clinton was speaking at the Pentagon, after the Joint Chiefs and other top national security advisers had briefed him on U.S. military readiness. The televised speech followed a month-long build-up of U.S. troops and equipment in the Persian Gulf. And it won applause from leading Democrats on Capitol Hill. But just five days later, Kofi Annan struck yet another "deal" with the Iraqi dictator--which once more gave U.N. inspectors permission to inspect--and Saddam won again. OF COURSE, much has changed since President Clinton gave that speech. The situation has gotten worse. Ten months after Saddam accepted Annan's offer, he kicked U.N. weapons inspectors out of Iraq for good. We complained. Then we bombed a little. Then we stopped bombing. Later, we stepped up our enforcement of the no-fly zones. A year after the inspectors were banished, the U.N. created a new, toothless inspection regime. The new inspectors inspected nothing. If Saddam Hussein was a major threat in February 1998, when President Clinton prepared this country for war and U.N. inspectors were still inside Iraq, it stands to reason that in the absence of those inspectors monitoring his weapons build-up, Saddam is an even greater threat today. But not, apparently, if you're Tom Daschle. The Senate majority leader and his fellow congressional Democrats have spent months criticizing the Bush administration for its failure to make the "public case" for military intervention in Iraq. Now that the Bush administration has begun to do so, many of these same Democrats are rushing to erect additional obstacles. "What has changed in recent months or years" to justify confronting Saddam, Daschle asked last Wednesday after meeting with President Bush. Dick Gephardt wants to know what a democratic Iraq would look like. Dianne Feinstein wants the Israeli-Palestinian conflict settled first. Bob Graham says the administration hasn't presented anything new. John Kerry complains about, well, everything. Matters looked different in 1998, when Democrats were working with a president of their own party. Daschle not only supported military action against Iraq, he campaigned vigorously for a congressional resolution to formalize his support. Other current critics of President Bush--including Kerry, Graham, Patrick Leahy, Christopher Dodd, and Republican Chuck Hagel--co-sponsored the broad 1998 resolution: Congress "urges the president to take all necessary and appropriate actions to respond to the threat posed by Iraq's refusal to end its weapons of mass destruction programs." (Emphasis added.) Daschle said the 1998 resolution would "send as clear a message as possible that we are going to force, one way or another, diplomatically or militarily, Iraq to comply with international law." And he vigorously defended President Clinton's inclination to use military force in Iraq.
Summing up the Clinton administration's argument, Daschle said, "'Look, we have exhausted virtually our diplomatic effort to get the Iraqis to comply with their own agreements and with international law. Given that, what other option is there but to force them to do so?' That's what they're saying. This is the key question. And the answer is we don't have another option. We have got to force them to comply, and we are doing so militarily." John Kerry was equally hawkish: "If there is not unfettered, unrestricted, unlimited access per the U.N. resolution for inspections, and UNSCOM cannot in our judgment appropriately perform its functions, then we obviously reserve the rights to press that case internationally and to do what we need to do as a nation in order to be able to enforce those rights," Kerry said back on February 23, 1998. "Saddam Hussein has already used these weapons and has made it clear that he has the intent to continue to try, by virtue of his duplicity and secrecy, to continue to do so. That is a threat to the stability of the Middle East. It is a threat with respect to the potential of terrorist activities on a global basis. It is a threat even to regions near but not exactly in the Middle East." Considering the views these Democrats expressed four years ago, why the current reluctance to support President Bush? Who knows? But if the president continues to run into stronger-than-expected resistance from Democrats on Capitol Hill, he can always just recycle the arguments so many Democrats accepted in 1998: "Just consider the facts," Bill Clinton urged. "Iraq repeatedly made false declarations about the weapons that it had left in its possession after the Gulf War. When UNSCOM would then uncover evidence that gave the lie to those declarations, Iraq would simply amend the reports. For example, Iraq revised its nuclear declarations four times within just 14 months and it has submitted six different biological warfare declarations, each of which has been rejected by UNSCOM. In 1995, Hussein Kamal, Saddam's son-in-law, and chief organizer of Iraq's weapons-of-mass-destruction program, defected to Jordan. He revealed that Iraq was continuing to conceal weapons and missiles and the capacity to build many more. Then and only then did Iraq admit to developing numbers of weapons in significant quantities and weapon stocks. Previously, it had vehemently denied the very thing it just simply admitted once Saddam Hussein's son-in-law defected to Jordan and told the truth." Clinton was on a roll: "Now listen to this: What did it admit? It admitted, among other things, an offensive biological warfare capability--notably 5,000 gallons of botulinum, which causes botulism; 2,000 gallons of anthrax; 25 biological-filled Scud warheads; and 157 aerial bombs. And might I say, UNSCOM inspectors believe that Iraq has actually greatly understated its production. Next, throughout this entire process, Iraqi agents have undermined and undercut UNSCOM. They've harassed the inspectors, lied to them, disabled monitoring cameras, literally spirited evidence out of the back doors of suspect facilities as inspectors walked through the front door. And our people were there observing it and had the pictures to prove it. " More Clinton: "We have to defend our future from these predators of the 21st century," he argued. "They will be all the more lethal if we allow them to build arsenals of nuclear, chemical, and biological weapons and the missiles to deliver them. We simply cannot allow that to happen. There is no more clear example of this threat than Saddam Hussein." What more needs to be said? |
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In 1949, the
radio listeners who tuned in to NBC’s RED SKELTON SHOW heard a new
sponsor for the program. Little did the listeners know at the time,
but the new sponsor would begin a new era in washing the laundry. This new
sponsor was Tide, Procter & Gamble’s heavy-duty detergent. No
product of any kind would have the overwhelming impact Tide did.
Although Tide was a considered a new detergent, the idea of creating
a detergent wasn’t exactly new. 
