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Word Tracker -- How To Design A Winning Web Site

Source

Rankings Using Google Search Engine

The Google search engine is the fastest growing in popularity.  There are about 75,000,000 searches performed on Google every day.  If you look back over the last 60 days, the exact phrase "Quaker and lowering cholesterol" was entered 70 times on Google.   (Click here to jump to that line item in the report below.)    There is an estimate, then, that every 24 hours should see this exact phrase entered about 17 times.  In terms of web sites where that exact phrase was part of a web page title, etc., there were ZERO such pages anywhere indexed by Google.

This means that if you design a web page with this exact phrase, and if Google indexes that page, the ranking for this newly designed page should be "number one!"

Then, any person entering this exact phrase into Google should find your page listed as number one!

Note that this phrase would have to be entered with quote marks:

"Quaker and lowering cholesterol"

If, however, you enter the phrase as follows:

Quaker and lowering cholesterol

without the quote marks, then you would get thousands of pages listed.

(Incidentally, it is fairly well known that eating Quaker Oatmeal can lower your cholesterol.)

It would not be very practical to design a page specifically to attract those 17 people?

But, when you look down the list of key words and phrases, you find "cholesteral."  (Click here to jump to that line item.)  Note that the word is not spelled correctly, but, nonetheless, that is the way the word was entered into the Google Search engine.  Note that this mis-spelled word was entered 576 times with an estimated 141 expected per day.

You might guess that most people who want to attract visitors for a page "about cholesterol" would spell the word correctly, and would NOT get those who entered the mis-spelled version into the search engine.  So, you deliberately design a web page specifically for the mis-spelled word -- "cholesteral."

Note that "Cholesterol" is also on the list, with more visitors when the word is entered with the correct spelling.  Click here to see it's ranking in the list below.  But, this properly spelled word, even though it has 770 hits during the last 60 days, has an extremely large number of web sites that feature the single word "Cholesterol" as the title of a web page.  

As you learn more about this "Word Tracker" service, you can come to understand the column labeled "KEI Analysis."  I won't try to explain that here.  But, generally, any key word with a "KEI Analysis" score of 400 or more would be an excellent key word for which to design a web page.   The high rankings ("KEI Analysis") mean some combination of lots of searchers and few web sites.  Here is the meaning of the actual KEI scores for Google.

   0 - 10    Poor keyword to target in this engine.
     10 - 100 Good keyword to target in this engine.
    100 - 400 Very good keyword to target in this engine.
          400+    Excellent keyword to target in this engine.         

By going down the list of key words here the web designer can pick a word or phrase that seems to be very popular, yet not have a lot of competition for it from many web sites.  Designing a web site around that ONE KEY WORD, or phrase, then should get a high ranking on the search engine, and ultimately a large number of all the visitors who enter that word or phrase.  This is a very much over-simplified explanation of web page design, but gives you an insight into why I, Karl Loren, have so many very high ranking web pages.  It is not luck!  These pages are specifically and deliberately designed to take advantage of the patterns of key word search being done every day.

A designer could also see combinations of keywords where several different keywords would lend themselves to being on ONE page, possibly. 

I've indicated above that it seems only the TITLE of a web page determines its score with a search engine.  This is not true at all. The design of a web page to get a high ranking is a complex science, based on literally hundreds of factors, not just one!

Further below are similar results for the Alta Vista search engine -- not anywhere near as popular as Google.

Based on the data below, following the logic of above, I've identified several keywords that probably can be incorporated into "optimized" web pages, to achieve high rankings from the search engines.

They would start, of course, with "cholesterol," but there are more.

Google gets 23.4800% of all search engine traffic (approx. 75 million a day).

Rankings Using Alta Vista Search Engine

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